Our Journey
Charting a Path
How do you sell a community that hasn’t been built yet? That’s the question we’ve been asking ourselves for the past four years. Our answer? Earn the trust and respect of hundreds of potential future residents, one conversation at a time.
Through hundreds of events over the past several years, frequent communication, and an unwavering commitment to transparency, we established a “Charter Club.” The Charter Club consisted of approximately 250 individuals and couples who expressed interest in moving to The Cesta in the future. Members of the Charter Club submitted a deposit to formalize their interest in our community and, in turn, attended member-only events, received frequent updates regarding the status of our project, and will have priority when it comes to reserving an apartment home.
However, just because you didn’t join the Charter Club doesn’t mean you’re too late to join our community! We’re still over two years away from opening The Cesta, and we anticipate a variety of attractive apartment homes will be available to reserve prior to opening. We intend to hold regular events throughout the construction process to share ongoing building updates, provide you with all the information and tools you need to thoughtfully prepare for your move, and to continue to strengthen our community.
Building Community
In an effort to build relationships among future friends and neighbors, The Cesta Team has provided a number of opportunities to learn about Illuminus, our new neighborhood, and each other as the project progresses. Our events are focused on building community and providing future residents with the newest information available, offering a front row view to our progress. We keep in touch with our future residents, educate, and build trust over time so that they are informed and able make the decision that is best for their future.
Examples of past events include:
Tour of Forest Edge Elementary
We are proud to be part of a neighborhood that is focused on sustainability and building for the future. The Charter Club met with the principal and enjoyed a tour of Forest Edge Elementary, the first Net Zero Energy school in Wisconsin. Forest Edge Elementary is offering residents of The Cesta volunteer opportunities.
Flight Wine & Bourbon Bar Event
The Terravessa neighborhood is designed to include retail options for all residents. Within a few steps of The Cesta site is Flight Wine & Bourbon Bar. Offering over 40 types of bourbon and a self-serve wine concept, Flight will provide those living at The Cesta with yet another option for delicious appetizers and a fun, upscale place to gather. Charter Club members enjoyed a private event at Flight and learned more about new businesses slated for our future neighborhood.
Tour of The Marquardt
We get it, visualizing The Cesta development may not be easy. That’s why we provide Charter Club members with ongoing opportunities to tour The Marquardt, the original Illuminus community located in Watertown, WI. Charter Club members have the chance to understand The Marquardt campus, experience the quality of the finishes, and enjoy lunch based on a Fitchburg-inspired cuisine, all while in the company of fellow Charter Club members.
“I love the opportunity of getting to know some of the other women [that are a part of The Cesta]. The last gathering was especially fun as we got to interact with the whole group. I liked sitting in a circle so that we could talk with multiple people. I've enjoyed getting to meet new people and I have not laughed as much in years!" Mary T., Future Cesta Resident